Products by Opticity

This module automates many of the most time-consuming and error-prone aspects of player marketing. > Player segmentation becomes easy to create, and easy to improve over time. > Generating lists for marketing campaigns can be done with a single mouse click. > Measuring campaign performance and...

When it’s time to move beyond daily reporting, data mining can provide answers to the difficult questions that are normally impossible to answer. Opticity ANALYSIS™ provides advanced users with direct access to the Analysis-Ready Data™ in Opticity’s data warehouse. It enables ad-hoc analysis and...

One of the great benefits of having a centralized reporting data warehouse is the ability for everyone in the organization to share and work from the same set of facts. Opticity DASHBOARD™ gives all users the ability to easily create a personalized dashboard containing the information they need to...

The most important element of any reporting system is the data. When it comes to understanding player behavior and managing operations, the ability to measure things accurately and flexibly is paramount. This is only possible if the data is properly prepared. Opticity combines data from...