Opticity

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1228 Yorkshire Drive
Cupertino, CA 95014
About Opticity
  • Opticity™ is an easy-to-use application that lets casinos quickly understand and leverage their player data. It integrates data from player tracking, kiosk, POS and hotel systems, providing a complete view of each customer’s play and reinvestment. By giving operators a through understanding of player activity and underlying performance drivers, Opticity provides an important competitive advantage. It automates segmentation, list exports and campaign post forma reporting. And with Opticity’s exclusive Analysis-Ready Data™ it becomes simple to create reports, explore the data, identify trends and key performance drivers, find wasted player reinvestment, optimize player development and marketing spend, and enhance player value over time. You can subscribe month-to-month with no contract, and there’s no IT investment. See why Opticity is quickly becoming the favorite solution of commercial and tribal casino operators across the country: call 408-663-1967 to schedule a demo today.
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Products by Opticity
  • Opticity PLAYER MARKETING™

    This module automates many of the most time-consuming and error-prone aspects of player marketing. > Player segmentation becomes easy to create, and easy to improve over time. > Generating lists for marketing campaigns can be done with a single mouse click. > Measuring campaign performance... Read more
  • Opticity ANALYSIS™

    When it’s time to move beyond daily reporting, data mining can provide answers to the difficult questions that are normally impossible to answer. Opticity ANALYSIS™ provides advanced users with direct access to the Analysis-Ready Data™ in Opticity’s data warehouse. It enables ad-hoc analysis... Read more
  • Opticity DASHBOARD™

    One of the great benefits of having a centralized reporting data warehouse is the ability for everyone in the organization to share and work from the same set of facts. Opticity DASHBOARD™ gives all users the ability to easily create a personalized dashboard containing the information they need... Read more