Opticity

1228 Yorkshire Drive
Cupertino, CA 95014

About Opticity

Opticity™ is an easy-to-use application that lets casinos quickly understand and leverage their player data. It integrates data from player tracking, kiosk, POS and hotel systems, providing a complete view of each customer’s play and reinvestment. By giving operators a through understanding of player activity and underlying performance drivers, Opticity provides an important competitive advantage. It automates segmentation, list exports and campaign post forma reporting. And with Opticity’s exclusive Analysis-Ready Data™ it becomes simple to create reports, explore the data, identify trends and key performance drivers, find wasted player reinvestment, optimize player development and marketing spend, and enhance player value over time. You can subscribe month-to-month with no contract, and there’s no IT investment. See why Opticity is quickly becoming the favorite solution of commercial and tribal casino operators across the country: call 408-663-1967 to schedule a demo today.

Competitors of Opticity

Aristocrat Gaming

Aristocrat Technologies Inc. is a subsidiary of Aristocrat Leisure Limited (ASX: ALL), a global games leader with more than 6,000 employees. The company is licensed in around 300 gaming jurisdictions, operates in more than 90 countries, and offers a unique blend products and services. The... Read More

Agilysys, LLC

Agilysys is a leading technology company that provides innovative point-of-sale, property management, inventory and procurement, workforce management, analytics, document management and mobile and wireless solutions and services to the hospitality industry. The company's solutions and services... Read More

Tangam Systems

Tangam Systems, a market leader in optimization software for slots and table games, is trusted by over 100 casinos worldwide. Their yield management software, TYM, transforms data into actions to optimize, game mix, forecast, and plan future table rosters, as well as real-time limits and spread... Read More

Products by Opticity

By Opticity

This module automates many of the most time-consuming and error-prone aspects of player marketing. > Player segmentation becomes easy to create, and easy to improve over time. > Generating lists for marketing campaigns can be done with a single mouse click. > Measuring campaign performance... Read more »

By Opticity

When it’s time to move beyond daily reporting, data mining can provide answers to the difficult questions that are normally impossible to answer. Opticity ANALYSIS™ provides advanced users with direct access to the Analysis-Ready Data™ in Opticity’s data warehouse. It enables ad-hoc analysis... Read more »

By Opticity

One of the great benefits of having a centralized reporting data warehouse is the ability for everyone in the organization to share and work from the same set of facts. Opticity DASHBOARD™ gives all users the ability to easily create a personalized dashboard containing the information they need... Read more »

View all products »