Opticity™ is an easy-to-use application that lets casinos quickly understand and leverage their player data. It integrates data from player tracking, kiosk, POS and hotel systems, providing a complete view of each customer’s play and reinvestment. By giving operators a through understanding of... Read More
By Opticity
This module automates many of the most time-consuming and error-prone aspects of player marketing. > Player segmentation becomes easy to create, and easy to improve over time. > Generating lists for marketing campaigns can be done with a single mouse click. > Measuring campaign performance... Read more »
By Opticity
When it’s time to move beyond daily reporting, data mining can provide answers to the difficult questions that are normally impossible to answer. Opticity ANALYSIS™ provides advanced users with direct access to the Analysis-Ready Data™ in Opticity’s data warehouse. It enables ad-hoc analysis... Read more »
By Opticity
One of the great benefits of having a centralized reporting data warehouse is the ability for everyone in the organization to share and work from the same set of facts. Opticity DASHBOARD™ gives all users the ability to easily create a personalized dashboard containing the information they need... Read more »
