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This module automates many of the most time-consuming and error-prone aspects of player marketing.

> Player segmentation becomes easy to create, and easy to improve over time.

> Generating lists for marketing campaigns can be done with a single mouse click.

> Measuring campaign performance and ROI is an automatic part of every campaign.

With Opticity PLAYER MARKETING™ in place, the marketing team can focus on strategy and optimization instead of wasting time on manual processes.

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