The most important element of any reporting system is the data.
When it comes to understanding player behavior and managing operations, the ability to measure things accurately and flexibly is paramount. This is only possible if the data is properly prepared.
Opticity combines data from transactional systems to create a complete view of each guest’s behavior. It cleans bad data, organizes everything the way managers want to see it, and summarizes activity to make analysis easy.
Opticity’s Analysis-Ready Data™ is unmatched, and lets users quickly spot trends, answer specific questions, and uncover factors that impact profit.
Opticity DATA INTEGRATOR & TRANSFORMER™ provides the foundation for optimizing marketing, promotions, player development and operations.
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