SAN FRANCISCO, March 21, 2019 /PRNewswire/ -- Leading communications consultancy Ketchum today announced it is enhancing its suite of services customized to technology companies with reputation management and issues expertise designed for the industry's unique and growing needs.
With increasing scrutiny on technology companies' practices, "Techlash" continues to grow, and technology brands face new reputation and communication challenges that require specific expertise.
Melissa Kinch, Ketchum partner and managing director, Technology, said, "It is a new era in technology in which many leaders and brands who are used to rapid growth and public support for their innovations are being more scrutinized and criticized. As the culture of disruption grows, it is important technology brands have access to communications consultants who understand the unique needs of this industry and who can modernize issues management and reputation strategy for an ever-changing environment."
Built upon Ketchum's renowned Issues & Crisis expertise and its Reputation by Permission philosophy, this advanced expertise customizes skills and tools to the needs of technology companies. Ketchum's experts will focus on helping technology companies manage through three key areas of growing need:
This expertise will be led by Kinch and Lisa Sullivan, partner and director, Technology, in partnership with John Bradbury, partner and managing director, Issues & Crisis.
Kinch added, "With smart communications strategies based on transparency and understanding societal permission, technology brands will continue to be seen as the most innovative and desirable companies in the world, benefiting their customers, their employees and society at large."
Ketchum is a leading global communications firm with operations in more than 70 countries across six continents. The Holmes Report's Creative Agency of the Year, Ketchum is the winner of 76 Cannes Lions and an unprecedented six PRWeek Campaign of the Year Awards. Ketchum partners with clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. For more information on Ketchum, a part of Omnicom Public Relations Group, visit www.ketchum.com.
About Omnicom Public Relations Group
Omnicom Public Relations Group is a global collective of three of the top global public relations agencies worldwide and specialist agencies in areas including public affairs, marketing to women, fashion, global health strategy and corporate social responsibility. It encompasses more than 6,000 public relations professionals in more than 330 offices worldwide who provide their expertise to companies, government agencies, NGOs and nonprofits across a wide range of industries. Omnicom Public Relations Group is part of the DAS Group of Companies, a division of Omnicom Group Inc. that includes more than 200 companies in a wide range of marketing disciplines including advertising, public relations, healthcare, customer relationship management, events, promotional marketing, branding and research.