Database Marketing

KERNs database marketing develops targeted campaigns using data-driven insights for powerful results.

Our database marketing can help your company achieve its marketing goals.
Success is in the data. KERN drives client strategy based on data insights. Data insights drive targeting, which is responsible for up to 30% of a campaign’s success. Because of this, the most creative campaign with the most compelling offer sent to the wrong audience is almost guaranteed to fail. Conversely, sending the right offer on a plain napkin sent to the ideal target is likely to be a winner.